If you draw a line around it, people will order. That's why many menus box off something they want to promote. Chicken wings are a prime example. They're "garbage," says the author's son of one of my favorite noshes. "They cost pennies so they're huge profit items." Photos also sell dishes. An album of what look like ten-inch-high pies set on each table at Bakers Square make it hard to resist ordering a slice. Fancy-schmancy restaurants, however, like this one in Westport, Conn., consider photos déclassé; from them the most you'll get is a sketch or two.
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I needed a local african restaurant. I live in palm beach county and was able to find a great one on Mybeeswax.com which is specific to my area.
ReplyDeleteThat is so true! Especially when the design of the restaurant is up to par, everything from the wine menu covers to the design of the tables and interior influences my decision on what to order too. The fancier everything is, the more I'd probably spend.
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